HomeAway’s VRBO Still Leads the Pack
August 31st, 2008Looking like a cheap stripped down version of Craigslist, HomeAway’s VRBO still leads the pack of HomeAway Inc’s portfolio of web properties with nearly 1.8m unique visitors per month, which is more than the traffic they get on HomeAway.com, CyberRentals.com, GreatRentals.com and A1Vacations.com combined.
VRBO is driven by 6,240 keywords while HomeAway is driven by 2,094 keywords. When examining all of the VRBO properties, the relationship between keywords that drive their traffic and unique visitors is as follows:
VRBO has 6240 keywords bringing in 1.8m visitors per month = 288
HomeAway has 2094 keywords bringing in 675k visitors/mo = 322
CyberRentals has 1354 keywords brining in 350k visitors/mo = 258
GreatRentals 1035 keywords bringing in 250k visitors/mo = 241
A1Vacations 797 keywords bringing in 185k visitors/mo = 232
On average, for each keyword that compete.com lists as driving traffic to the websites, the website can expect 268 visitors per month.
