Christine Karpinski, director of Owner Community for HomeAway.com lists the following points to help second home owners to attract “winter renters” and boost their off-season bookings…
 
€¢ Advertise on the Internet. Even during the off-season, vacation homeowners should continue to advertise on vacation rental Web sites. The majority of travelers use the Internet for vacation planning, so keep your home listed on sites with detailed property descriptions, photos and search options that make it easy for travelers. Keep your contact information and availability calendar current.
 
€¢ Offer nightly rates. During peak season, many homeowners require a minimum week-long stay. However, during the off-season, offer nightly rates to encourage extended weekend rentals.
 
€¢ Advertise €œspecial offers.€? Off-season specials, such as €œrent three nights-get one free€? and senior citizens and military discounts often attract vacationers who have flexibility to travel year-round. E-mail past guests with a special VIP package that includes reduced rates and a bottle of wine or dinner gift certificate.
 
€¢ Welcome children. According to the National Association for Year-Round Education, more than two million children are enrolled in year-round schools, which means their families can take advantage of lower-priced vacations during off-peak periods. Make sure you emphasize family attractions and activities.
 
€¢ €œWinterize.€? Play up local winter fun in your property descriptions. Feature and use photographs of fireplaces, winter activities, mountain hiking and snow. If your home lacks winter appeal, consider adding a hot tub €” it quickly pays for itself.
 
€¢ Accept pets. During the last three years, more than 29 million Americans brought their pets on trips further than 50 miles away, according to the Travel Industry Association of America. Who travels during the off-season? Travelers whose travel dates are not constrained by their childrens school schedules. Or people with their €œother children€? €” their beloved pets.

Full Article Here:
http://www.webwire.com/ViewPressRel.asp?SESSIONID=&aId=19876

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